Big Bench Tänndalen
Panama has had an ongoing assignment over the years to develop and propose new activities and concepts for Tänndalen. Big Bench is one example of this.
The Big Bench Community Project was created by Chris Bangle, former Chief Designer at BMW. Initially, it was a purely artistic project, but it has since evolved into a broader concept aimed at supporting local entrepreneurs and tourism.
We thought it was time for Scandinavia’s first Big Bench, and what better location than Tänndalen, where you can sit and take in the stunning view of the entire majestic mountain range?
Panama handled all communications with the Big Bench organization in Italy, integrated the concept into Tänndalen’s brand platform, and also assisted with launch materials. Manufacturing and installation were managed locally in Tänndalen.
Group
Stefan Grimberg, Project Management and Idea
Per Hagdahl, Art Directon and Film Production
Linda-Maria Grönkvist, Copy
Installation by Tänndalen Crew
