About Us
Panama Studio is a creative agency specializing in design and concept development. We pride ourselves on working with ease and without pretension, making collaboration straightforward and enjoyable.
Our clients span a wide range of industries, from manufacturing to tourism. In our experience, clients value flexible agencies that tailor teams to fit each project’s unique needs. That’s why we have structured Panama as a network of specialists—a model that has consistently delivered success since our founding in 2014.
A Creative Core
with a Strong Network
Panama Studio is owned and run by Stefan Grimberg and Per Hagdahl, who bring backgrounds in sales, business development, design, and communication. We assemble teams of freelance creatives and producers tailored to each individual project. This model has worked for us for over 10 years, allowing us to grow and adapt alongside our clients and the changing needs of the market.
The freelancers we collaborate with are a wonderful mix of specialists and individualists. What unites us is a shared commitment to delivering outstanding work that makes a difference for our clients. At the same time, we resist being tied down by routine. That’s why our spacious studio on Östra Hamngatan in Falun is sometimes bustling with activity—and sometimes empty. On those quieter days, you’ll find us in the mountains, the studio, the forest, or on a paddleboard on Lake Runn. That’s how we like it, and we know this freedom positively reflects in our projects.
New in 2024
A few years ago, we launched Velopark Bike Playgrounds together with our friends at Sweden Mountainbike. Starting in autumn 2024, Stefan will take on the role of CEO at Velopark full-time but will continue to be involved in select projects at Panama Studio. Meanwhile, Per will manage the daily operations at Panama Studio. Both companies will remain based in the same fantastic space in the heart of Falun.
Per Hagdahl
+46 70 524 31 05
per@panamastudio.se
With extensive experience in design-driven projects involving multidisciplinary teams, Per seamlessly blends his role as an art director with project management. A passionate skier and cyclist, he is also training to become a certified mountain guide.
Stefan Grimberg
+ 46 70-524 33 44
stefan@panamastudio.se
Combining creativity with strategic thinking, Stefan specializes in concept development and brings a wealth of experience in sales to the table. A dedicated skier, he has a particular love for the Italian Alps.