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About Us

Panama Studio is a creative agency specializing in design and concept development. We pride ourselves on working with ease and without pretension, making collaboration straightforward and enjoyable.

Our clients span a wide range of industries, from manufacturing to tourism. In our experience, clients value flexible agencies that tailor teams to fit each project’s unique needs. That’s why we have structured Panama as a network of specialists—a model that has consistently delivered success since our founding in 2014.

A Creative Core
with a Strong Network

Panama Studio was founded in 2012 by us, Stefan Grimberg and Per Hagdahl. For over a decade, we’ve built and run the company together, combining our backgrounds in sales, business development, design, and communication. By assembling teams of freelance creatives and producers tailored to each project, we’ve created a flexible and collaborative model that has allowed Panama to grow alongside our clients and a constantly evolving market.

The freelancers we work with are a fantastic mix of specialists and individualists. What brings us together is a shared drive to create work that truly makes a difference. We also value freedom—freedom to think clearly, live fully, and work creatively. That’s why our studio on Östra Hamngatan in Falun is sometimes full of energy and activity—and sometimes completely quiet. On those quieter days, you’ll find us in the forest, the mountains, or on a paddleboard. We believe that balance leads to better ideas and better outcomes.

New in 2025

In recent years, we co-founded Velopark Bike Playgrounds together with our friends at Sweden Mountainbike. Starting in 2025, Stefan will focus fully on his role as CEO of Velopark, while Per takes over the daily operations of Panama Studio. Both companies will remain based in our shared studio space in central Falun, and we look forward to continuing to collaborate on selected projects.

Per Hagdahl
+46 70 524 31 05
per@panamastudio.se

With extensive experience in design-driven projects involving multidisciplinary teams, Per seamlessly blends his role as an art director with project management. A passionate skier and cyclist, he is also training to become a certified mountain guide, and occasionally takes on bike-related consulting assignments as part of Sweden Mountainbike.